Post by account_disabled on Mar 11, 2024 22:32:44 GMT -5
An event dedicated to Voice Technology and conversation design for brands. When? May 6, 2021! The guests will be Ernesto di Iorio, Raffaella Iarrapino, Alberto Maestri, Alessio Pomaro, Antonio Perfido and Giampaolo Colletti. Alessio Pomaro Alessio Pomaro May 6, 2021 •3 min read Voice & Brands: Voice in the era of conversational branding Digital marketing and communications are on the verge of a new change. Studies show that people prefer to formulate questions, or requests, through their voice rather than typing them, and conversational interfaces facilitate conversations in the most natural way: language. After Search and Social, conversational interfaces can be considered the next step in the evolution of technology to support brands and people .
The race towards conversational interfaces, powered by Artificial Intelligence , has India Mobile Number Data just begun and shows enormous potential. Watch the full videoVoice & Brands - Watch the full video Voice & Brands - Watch the full video An extract There are currently several ways for brands to make voice touchpoints available to users. In my opinion, however, it is essential to be aware of the technology available, but above all of the behavior of users within the brand's orbit, and therefore of how this technology can become an added value. In fact, the conversational AI systems we have available today interface with any device and platform, and can extract data from any source.
Therefore, brands can provide IVR systems , therefore digital assistants that answer users' phone calls. They can make digital assistants available within websites and mobile applications, even through very realistic 3D avatars . And they can also create voice applications... the famous Google Actions for Google Assistant and Skills for Alexa. They can make the mobile applications they already own interact with voice assistants, giving people the opportunity to govern them with their voice. But all of this, returning to the concept defined previously, must be adapted to the customer journey ... to the habits of the users.
The race towards conversational interfaces, powered by Artificial Intelligence , has India Mobile Number Data just begun and shows enormous potential. Watch the full videoVoice & Brands - Watch the full video Voice & Brands - Watch the full video An extract There are currently several ways for brands to make voice touchpoints available to users. In my opinion, however, it is essential to be aware of the technology available, but above all of the behavior of users within the brand's orbit, and therefore of how this technology can become an added value. In fact, the conversational AI systems we have available today interface with any device and platform, and can extract data from any source.
Therefore, brands can provide IVR systems , therefore digital assistants that answer users' phone calls. They can make digital assistants available within websites and mobile applications, even through very realistic 3D avatars . And they can also create voice applications... the famous Google Actions for Google Assistant and Skills for Alexa. They can make the mobile applications they already own interact with voice assistants, giving people the opportunity to govern them with their voice. But all of this, returning to the concept defined previously, must be adapted to the customer journey ... to the habits of the users.