Post by account_disabled on Dec 4, 2023 6:24:24 GMT -5
This article will be an article that is conveyed from experience and what the STEPS Academy team has been following the changes in online marketing for many years. Important points that today we will convey in the article. Will focus on upcoming marketing trends in 2020. Various changes that occur in terms of content creation, channels, and strategies. There will be a direct impact on businesses in the online world. Both entrepreneurs and marketers should be aware and give importance to preparing to deal with change. and take action to create new opportunities for business For the coming year 2020, it is clear that Digital Marketing will not be just a channel that answers business needs in terms of creating excitement in creating content to build a reputation for people to know. or reaching only a large number of people, but in 2020 Digital Marketing will become a channel that combines with the Sales channel, also known as SMARKETING , which is where the Sales and Marketing sides must be combined together.
SMARKETING explained in simple terms is Both the sales team (Sales) and the Phone Number List marketing team (Marketing) must coordinate with each other. cooperate more The sales team will also have to collect customer information. Various behaviors Gathered into quality customer information So that the marketing side can use the information to proceed further. On the marketing side, they used to study customer information only from social media. and may have created content that focuses on creating awareness and engagement, you will need to talk with the sales team. To focus on the content produced Can answer more conversion needs without having to rely only on the sales team Just to close the sale Because working together on both sides in this way It will increase your chances of closing more sales. And working together between the two teams will help the business be able to better respond to customer needs than before.
The same is true for evaluating the performance of the marketing team. It will no longer be a matter of measuring KPIs from creating content just to get views and shares but no sales. But in evaluating marketing results to be effective Sales must be included as well. Digital Marketing in 2020 will be more concentrated and give more weight to the word conversion. And of course, another important part that cannot be talked about is the trends that are going to play a role in marketing in 2020, from the strategy, channels, and content formats. That will change For this article, we would like to explain 4 important topics in order to provide an interesting overview of things that are about to become more important to everyone's business: Channel: A channel worth watching. Including interesting trends in each channel Content: Overview of trends and changes in content. Conversational Marketing: Important trends and interesting benefits of Chatbots for business in 2020 Data Driven: The role of data will become more important to business from 2020.
SMARKETING explained in simple terms is Both the sales team (Sales) and the Phone Number List marketing team (Marketing) must coordinate with each other. cooperate more The sales team will also have to collect customer information. Various behaviors Gathered into quality customer information So that the marketing side can use the information to proceed further. On the marketing side, they used to study customer information only from social media. and may have created content that focuses on creating awareness and engagement, you will need to talk with the sales team. To focus on the content produced Can answer more conversion needs without having to rely only on the sales team Just to close the sale Because working together on both sides in this way It will increase your chances of closing more sales. And working together between the two teams will help the business be able to better respond to customer needs than before.
The same is true for evaluating the performance of the marketing team. It will no longer be a matter of measuring KPIs from creating content just to get views and shares but no sales. But in evaluating marketing results to be effective Sales must be included as well. Digital Marketing in 2020 will be more concentrated and give more weight to the word conversion. And of course, another important part that cannot be talked about is the trends that are going to play a role in marketing in 2020, from the strategy, channels, and content formats. That will change For this article, we would like to explain 4 important topics in order to provide an interesting overview of things that are about to become more important to everyone's business: Channel: A channel worth watching. Including interesting trends in each channel Content: Overview of trends and changes in content. Conversational Marketing: Important trends and interesting benefits of Chatbots for business in 2020 Data Driven: The role of data will become more important to business from 2020.