Post by account_disabled on Mar 15, 2024 23:12:17 GMT -5
Dolce and Gabbana advertising: Sicily chosen again for the new spring/summer 2020 collection Welcome back to Pop Up Magazine, the site dedicated to marketing and communication, especially digital. Today we return to talk to you about fashion, and specifically about the new Dolce and Gabbana advertising , which once again sees Sicily as the protagonist. In fact, for the new advertising campaign of the spring/summer 2020 collection of the Italian brand, Palazzolo Acreide was chosen , a village in the province of Syracuse, declared together with 7 other neighboring villages, a World Heritage Site by UNESCO.
Palazzolo Acreide, 3,000 years of history for the new D&G campaign Palazzolo Find Your Phone Number Acreide is therefore the location chosen by the Italian brand for its new advertising campaign, specifically for the launch of the new spring/summer 2020 collection. This village has approximately 3,000 years of history, where Greeks, Romans, Byzantines, Arabs, Angevins, Aragoneses made it their home. Here the distinctive style is Baroque and here we also find rock sculptures, which align well with the Art Nouveau architecture. In short, a perfect location, in line with the values of the previous advertising campaigns of the Italian fashion brand. The new advertising campaign This beautiful Sicilian village becomes the perfect setting for the creations of Domenico Dolce and Stefano Gabbana , photographed by Salvo Alibrio .
As with previous campaigns, black and white enhances the details of the brand's collection and in general the tradition of Italian style in terms of fashion. The models thus become citizens of the Italian village, taking part in its traditions and folklore. In a press release released by the brand, the dominant reasons for the choice of Palazzolo Acreide and Sicily as the location for the new Dolce and Gabbana advertising campaign emerge: “Immortalized by Salvo Alibrio, the ADV Campaign set in Sicily, in Palazzolo Acreide, is created in black and white, evoking the atmosphere, symbols and traditions of the island. Enhanced by the depth of the shots and the saturation of the two-tone, the Dolce&Gabbana DNA emerges from the campaign shots with all the history, values and suggestions it refers to. Scenarios of everyday life are combined with traditional moments of village conviviality, becoming an evocative backdrop to the clothes in the collection".
Palazzolo Acreide, 3,000 years of history for the new D&G campaign Palazzolo Find Your Phone Number Acreide is therefore the location chosen by the Italian brand for its new advertising campaign, specifically for the launch of the new spring/summer 2020 collection. This village has approximately 3,000 years of history, where Greeks, Romans, Byzantines, Arabs, Angevins, Aragoneses made it their home. Here the distinctive style is Baroque and here we also find rock sculptures, which align well with the Art Nouveau architecture. In short, a perfect location, in line with the values of the previous advertising campaigns of the Italian fashion brand. The new advertising campaign This beautiful Sicilian village becomes the perfect setting for the creations of Domenico Dolce and Stefano Gabbana , photographed by Salvo Alibrio .
As with previous campaigns, black and white enhances the details of the brand's collection and in general the tradition of Italian style in terms of fashion. The models thus become citizens of the Italian village, taking part in its traditions and folklore. In a press release released by the brand, the dominant reasons for the choice of Palazzolo Acreide and Sicily as the location for the new Dolce and Gabbana advertising campaign emerge: “Immortalized by Salvo Alibrio, the ADV Campaign set in Sicily, in Palazzolo Acreide, is created in black and white, evoking the atmosphere, symbols and traditions of the island. Enhanced by the depth of the shots and the saturation of the two-tone, the Dolce&Gabbana DNA emerges from the campaign shots with all the history, values and suggestions it refers to. Scenarios of everyday life are combined with traditional moments of village conviviality, becoming an evocative backdrop to the clothes in the collection".